Case Study: Cleyro Apartments

Cleyro Apartments, in Brisol in the UK, pushed overall direct revenue up by 14% on 2019 from 2018 across website, email and phone sources, with booked revenue on the website making a significant jump after improving content, branding and the direct booking experience via their official website.

website bookings growth '19 over '18

  • Transactions grew 36%
  • Booked revenue up over 50%
  • The conversion rate on all website traffic increased 66%
  • Average booking value increased over 10%
  • Brand search pay-per-click contributes 14% to revenue

Overall, all the numbers contributed to bring a jump in direct revenue booked via the website, which is tracked using Google Analytics enhanced ecommerce and also in elina as source.

What made the difference?

  1. Brand name pay per click through Google, such as 'Cleyro Apartments; brought in more relevant traffic looking to book

  2. Fully mobile optimised from start to finish in the booking process on mobile

  3. Implementing the promo code to fire automatically and show the direct discount, improving user experience

  4. Easier to check availbility and make a search using modern calendars similar to top OTAs

  5. Consistent messages on what every geust can expect throughout the website - Number 1 on tripadvisor, good value, modern design and free wifi

  6. Using software which can deliver a seemless booking experience and the flexibilty needed for multi-rate, promo rate codes, hidden URLs, transact payment without redirected and easy for return direct bookers

  7. Helpful download such as Bristol City Guide and a Walking Map, support the central location of the apartments

  8. Targetted content for organic search, with SEO on relevant keywords and unique content for types of guests Cleyro are seeking.