Elina PMS Booking Engine Powering Google Hotels Search

The Competitive Edge of Elina PMS and Google Hotel Search Integration

In addition to a Google Analytics GA4 integration for tracking booking engine sales, Elina PMS now offers a Google Hotels integration, which allows hotels to feature a free link in the Google listing, alongside online travel agents, for date searches, and also in Google maps. It also opens up more paid advertising options through Google services. 

This fabulous functionality, powered by Elina PMS channel management, not only elevates your hotel’s online visibility but also streamlines the booking process for potential guests, providing a seamless and direct path to book a room. But why is this integration a so important for hotels? Let's dive in.

A Direct Channel for Increased Bookings

One of the most tangible benefits of integrating your hotel's booking engine with Google Hotel Search through Elina PMS booking engine is the opportunity to increase direct bookings. By positioning your hotel's availability and rates front and center in Google's search results, you effectively bypass intermediaries and engage with potential guests directly -  increasing awareness in search results and saving commissions. This direct engagement model not only enhances the customer experience by simplifying the booking process but also significantly reduces the commission fees often associated with third-party booking platforms.

 

Troy Hotel, with permission

Enhanced Visibility in Google Hotel Search

Google's expansive reach is no secret, and its hotel search feature is a go-to for countless travelers seeking accommodation options. By featuring your hotel on this platform, you are vastly improving your online visibility. The integration ensures that when potential guests use keywords such as "google hotel search" or "google book a room", your property stands a high chance of capturing their attention amidst a sea of options.

Elevated Guest Experience with Direct Engagement

Direct bookings through your hotel’s website offer a more personalised guest experience. By managing bookings directly, hotels can offer a tailored engagement from the initial booking phase to post-stay interactions, fostering loyalty and repeat business. This personalised approach is crucial in today's market, where guest experience is a significant point of difference among competitors.

Streamlined Operations and Real-Time Updates

The integration with Google Hotel Search means your availability and rates are updated in real-time, for the most popular date, or the date the traveler is searching for, thanks to Elina PMS’s dynamic booking engine. This feature not only minimises the risk of overbooking but also ensures potential guests see the most current information, further encouraging direct bookings. Streamlined operations lead to reduced administrative burdens and more time focusing on improving guest services.

 

Why This Integration Matters: Insights from Google’s Get Started Guide

According to Google’s Get Started guide for hotels, appearing in Google Hotel search results can vastly increase a hotel's exposure and booking potential. The guide emphasizes the importance of direct booking channels and how they benefit both hotels and guests by providing reliable booking options without the extra costs associated with OTAs. This integration aligns perfectly with Google's vision, offering hotels an invaluable tool to enhance their digital strategy and capture a wider audience directly through Google’s platform.

More awareness, more bookings

Integrating the Elina PMS booking engine with Google Hotel Search represents a strategic leap towards maximizing online visibility, enhancing guest experience, and increasing direct bookings. In a competitive industry where online presence directly influences success, this partnership provides an essential tool for hotels to not only stand out but also offer a streamlined, efficient booking experience to their guests. By embracing this integration, hotels can look forward to not only a boost in visibility and bookings but also an elevation in their overall service quality and guest satisfaction. The future of hotel booking is direct, digital, and integrated, and with Elina PMS and Google at your side, your hotel has tools to continue to increase direct bookings as a percentage of total bookings.

Elina PMS booking engine, has a number of helpful features for hotels. Learn more.