Hotel marketing resources
Free useful downloads and links we want to share, either from us or other genius people that we think are great.
FREE persuasive reservations GUIDE
We are very enthusiastic about sales psychology and how it can benefit hotels and accommodation to be more persuasive in the reservation process. We love it so much, we wrote this free guide to help you see how it can benefit you!
Want to check something cool? Ever wondered about how fast your page is? Not to worry, we got you sorted. Click this link to find our your page speed insights from Google, which helps analyses the content of your web pages, and provides suggestions to make your pages faster!
Google Analytics Enhanced Ecommerce
The elina PMS booking engine uses enhanced ecommerce, so read a handy guide on Google about how to get the most from the data, by learning about how it will show shopping and purchasing behavior, abandonment and more.
Use Hotjar for website design decisions
We recommend signing up for a free (or upgraded Hotjar) account for your website and / or booking engine. It will enable you to see heatmaps, recordings of people using your website and more. The information will help you (or your agency) make informed decisions about design changes.
spotibo: google search results preview
Use Spotibo to help with technical SEO. This tool helps you preview your Google search result, in order to check the length of your text - title and meta description - being displayed in Google. It tells you exactly how long your meta descriptions should be according to be displayed without cut-out words. A very easy and useful tool, helps you get better at SEO practice.
Fuel Hotel marketing podcast
A great podcast with a bank of super episodes on direct bookings, Google, rate parity and lot's more. Worth looking at their back catalog for topics you want to know more about.