Hospitality Digital Marketing
Digital marketing can get you more direct bookings. Our elina digital marketing team love creating content, crafting good social media posts, setting up a successful paid search campaign and learning from data to make decisions. We think about how each action helps build relevant traffic and achieve more goal conversion. We offer monthly hospitality digital marketing services, or one off projects – whichever works best for you.
Digital marketing for hotels & accommodation
SEARCH ENGINE OPTIMIZATION
Target the right keywords and be found.
SEO continues to change. We work on Google’s latest principals with mobile led SEO, singular focus per page and relevant linking.
New content means more indexing in search engines which builds new traffic.
Creating interesting and helpful written and video content will build traffic and keep visitors returning to your website.
PAID SEARCH MARKETING
Build cost-per-click campaigns for brand and destination searches.
CPC click marketing for accommodation - use Google, Facebook and Instagram to win relevant traffic.
Delving into what your websites users actually want.
Creating user stories to understand what users want, then making the user experience as easy for them.
KPIs, goals and the big picture!
We provide easy to review monthly reporting on performance, giving metrics in number and graphical form, plus a summary of work done and what's up next.
Using social media to connect with potential guests and gain awareness.
We pick the right channels for you and come up with consistent campaigns and posts to create and post.
ANALYTICS & TESTING
Making informed decisions using data through analytics and testing.
We use Hotjar, Google Analytics and other tools to see where improvements can be made.
Get a free DIGITAL marketing review
Yes, we will do a mini review of your content, SEO, paid search options, social media, website performance and goals - to give you some guidance. Of course, we hope our review and contact can show you we are the right company to help you achieve more direct bookings, increased traffic and followers. If you don’t choose us (or don’t have the budget now), we will have enjoyed chatting with you and learning a little about your accommodation. We will turn this around inside a week, so you won’t have too long to wait and yes it’s done by humans, not robots (although the humans have the help of robots)!
Your free 2-page hospitality digital marketing review covers:
- Marketing content
- Organic search
- Paid search
- Social media
- Website performance
- Goals and calls to action
What services do we offer?
Rolling monthly marketing agreements mean we agree on a number of fixed hours to perform a range of marketing activities per month. This always includes planning, the digital marketing activities and regular reporting. Each client has an Account Manager, for day to day contact and an Account Director, for reviews. We can give guidance on how much time you need to reach your goals and to increase or maintain performance.
We are asked by clients to help with one off tasks. Popular one off tasks include: keyword analysis, SEO sitemap, keyword implementation, link building, setting up social media accounts, building a social media campaign for the client to follow, training team on social media marketing, setting up Google Analytics goal tracking, user experience review, setting up tools with tracking such as Google Tag Manager, Hotjar, Moz or others.
Our team have solid experience in working for brands such as Booking.com, Expedia and Wyndham Worldwide in marketing, supply and software disciplines. We can give good balanced advice on a range of marketing. The types of requests we get are: in-depth marketing audits, guidance on how to make your marketing work online for your product and how to get the most from ecommerce, or maximise enquiries.