About us

Who We Are and Why We're Different

Go beyond a reservations and property management system. At elina we are on a mission to help the hospitality sector achieve their goals by making growth easier. Established in 2007 to help drive more bookings directly through digital marketing, our team quickly realised that better industry tools were needed. This led to the creation of elina. We still believe that direct bookings, guest engagement and brand should be central to the strategic plans of all hospitality businesses. We have evolved and built our ethos over time.

Today we are proud "to enable and inspire hospitality providers through ideas and innovation." We live this every day.

Making Growth Easier

We believe strongly in four elements, which are our commitment to you.

We innovate to help

We think differently about things and find new and smart ways to deliver​ gains for our customers: in revenue growth, time saved and improved stakeholder engagement. We make regular updates and improvements.

We give you choice

Think of us as Android, not Apple. Yes, we are easy to use, and we want you to have choice. This means you can configure the software to work for you in the way you need, whether that's through settings or integrations.

You do you!

Express yourself. We adapt our software to work for our customer segments, to help you operate in a way that works for your guests, owners and suppliers. Sometimes it's the little things that make a difference.

We care

Many of us at elina have worked in the hospitality sector, and we bring that mind set in helping you. We know how it is to have a happy, or unhappy guest in front of you, on a call, or chat, and how important it is to help.

Our Management Team

Proudly serving hotels, pubs with rooms, serviced apartments, corporate housing, vacation rentals and workforce accommodation around the world since 2007.