The Elina Hospitality Blog

The Elina PMS Blog is written by our team, so we are able to share our views on Elina, useful technology, property management systems, channel management, distribution, web design, digital marketing, direct bookings. Enjoy!

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Directors View: Why book hotels direct?

Directors View: Why book hotels direct? Read about what drives guests to book on an OTA or direct. What influences their decision. Learn which areas a hotel can beat an online travel agent, such as Booking.com or Expedia to that guests reservation.
Elina

Managing your cost of sale strategically: Withholding

Managing your cost of sale strategically: Withholding Our team at Elina hears daily about the cost of trading on OTAs from established accommodation providers. When you are starting up, these costs of trading are down played. All reservations are excellent and needed. As businesses become established more repeat guests and more recognition comes. It’s from the established businesses that we hear about the cost of sale when using OTAs. It’s always a hot topic.
Elina

Digital Case Study: Living Suites Direct Bookings Push

Digital Case Study: Living Suites Direct Bookings Push We are now five months in to our direct bookings push with Living Suites, a fantastic apartment hotel based North of Copenhagen in Denmark. We checked in to see how they are doing and what has helped.
Elina

Where are serviced apartment providers getting reservations from in 2017?

Where are serviced apartment providers getting reservations from in 2017? We wanted to understand which channels have been driving reservations for apartment owners and operators, so we took a sample size of 100,000 bookings made during the first half of 2017.
Elina

Switching PMS Systems - Successfully

Switching PMS Systems - Successfully Considering switching PMS system? Check out how the team at ElinaPMS can support you through that process.
Elina

The importance of blogging - why you should blog

 The importance of blogging - why you should blog Blogs are a great marketing tool for serviced apartments and accommodation providers especially. We have come up with our top 10 great reasons for starting a blog:
Elina

Guide: how to sell your serviced apartments with photography

Guide: how to sell your serviced apartments with photography Photography is the single best investment for marketing your rental property online - read our Guide.
Elina

How to Choose a Property Management System with an Excellent Support Team

How to Choose a Property Management System with an Excellent Support Team A good property management system will become an integral part of your operations, therefore ensuring that you are getting the most out of it, and knowing that you will have help as and when you need it is essential. This is where your support team comes into play!
Elina

5 tips for Spotting Google Analytics Ghost Spam & How to Deal with it

5 tips for Spotting Google Analytics Ghost Spam & How to Deal with it Read how to spot Google Analytics ghost spam & find some ways to deal with it!
Elina

Navigating Rate Parity for more Direct Bookings - Serviced Apartments and Hotels

Navigating Rate Parity for more Direct Bookings - Serviced Apartments and Hotels Getting grips with rate parity in the hospitality marketplace
Elina