About us

Who We Are and Why We're Different

Go beyond a reservations and property management system. At elina we are on a mission to help the hospitality sector achieve their goals by making growth easier. Established in 2007 to help drive more bookings directly through digital marketing, our team quickly realised that better industry tools were needed. This led to the creation of elina. We still believe that direct bookings, guest engagement and brand should be central to the strategic plans of all hospitality businesses. We have evolved and built our ethos over time.

Today we are proud "to enable and inspire hospitality providers through ideas and innovation." We live this every day.

Our Management Team

What Matters To Us

We Innovate to Help
We think differently about things and find new and smart ways to deliver‚Äč gains for our customers: in revenue growth, time saved and improved stakeholder engagement. We make regular updates and improvements.

We Give You Choice
Think of us as Android, not Apple. Yes, we are easy to use, and we want you to have choice. This means you can configure the software to work for you in the way you need, whether that's through settings or integrations.

You Do You!
Express yourself. We adapt our software to work for our customer segments, to help you operate in a way that works for your guests, owners and suppliers. Sometimes it's the little things that make a difference.

We care
Many of us at elina have worked in the hospitality sector, and we bring that mind set in helping you. We know how it is to have a happy, or unhappy guest in front of you, on a call, or chat, and how important it is to help.

Making growth easier for you.


Proudly serving hotels, pubs with rooms, serviced apartments, corporate housing, vacation rentals and workforce accommodation around the world since 2007. We provide software solutions, digital marketing and both our EasyPro websites and custom websites.

elina PMS, the software is owned by Vestibule Marketing Ltd.